Engagement Data Retention Policy Update
· 2 min read
Salesforce is implementing a crucial update to its data retention policy for Marketing Cloud Engagement. This change will significantly impact how long you can access subscriber and journey engagement data.
Key Points
- Effective Date: January 15, 2025
- New Retention Period: 180 days
- Affected Data: Subscriber and journey engagement data
- Impacted Areas: Email Studio Reports, Tracking Reports, Tracking Extracts, and SOAP API requests
What's Changing?
Starting January 15, 2025, you'll only be able to access the most recent 180 days of subscriber and journey engagement data. Any data older than 180 days will no longer be accessible through standard reports or API requests.
note
This change does not affect data stored in Data Extensions, which have separate retention policies set by admins.