2 posts tagged with "data-cloud"

Part 1: Data Cloud Foundations for Marketing Cloud Next​

🧠 Why Start Here?​

Effective personalization in Marketing Cloud Next hinges on unified, connected, and actionable data. Before we can build 1:1 experiences, we must first lay a solid data foundation in Data Cloud.

This guide will walk you through that foundational setup. By the end, you’ll have a working Segment and Data Graph that will power the customer journey we’ll build in later posts.

Marketing Cloud Next marks a pivotal shift in Salesforce's marketing vision — converging core-native products like Marketing Cloud Growth with legacy platforms like Marketing Cloud Engagement, all powered by Data Cloud and Agentforce. While the end goal is a unified experience, the reality today is hybrid. That means navigating current gaps while building toward the future.

One such limitation: Marketing Cloud Growth supports injecting dynamic parameters into email links, but its native landing page and form features don't (yet) support reading them. That makes true 1:1 personalization on landing pages difficult — unless you get creative.

In this blog series, I'll walk through a complete workaround that combines the best of both platforms. I'll use Growth to trigger the campaign, Engagement to host the landing page, and Agentforce to generate real-time AI-powered recommendations. On form submission, we'll trigger a Salesforce Flow to create a task for follow-up — closing the loop between data, AI, marketing, and sales.

You'll get code snippets for every part of the build, so you can reuse and adapt this architecture in your own projects.