Marketing Cloud Next Series: Solving the Landing Page Personalization Gap - Part 1
· 8 min read
Part 1: Data Cloud Foundations for Marketing Cloud Next
🧠 Why Start Here?
Effective personalization in Marketing Cloud Next hinges on unified, connected, and actionable data. Before we can build 1:1 experiences, we must first lay a solid data foundation in Data Cloud.
This guide will walk you through that foundational setup. By the end, you’ll have a working Segment and Data Graph that will power the customer journey we’ll build in later posts.